Social listening for small brands
Brand24 Individual is $249 a month and still leaves the reading to you. We hand you comments about you and rivals on Reddit, TikTok, Instagram and YouTube, plus the next step for each one.
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Buyers talk off your product page
A store doing $1K to $10K a month runs a few Meta ads and one product page. Buyers rarely write the objection on your site. They write it under a rival TikTok, in a Reddit thread, or in Instagram and YouTube comments. A complaint that shows up again can waste ad spend you are still paying for. Praise that shows up again is a line you can test this week.
Brand24 Individual is $249 a month, from the vendor US pricing page on 5 October 2026. That is more than twice this plan, and you still have to read what it finds. A founder running Meta ads will not spend an hour a day on Reddit, TikTok, Instagram and YouTube. We read those four places for you and your rivals, then send only the comments worth a next step.
What we read, and what you get
Your name on four sites
We search your store and product names on Reddit, TikTok, Instagram and YouTube. You get the comment and whether it is praise, a complaint or a question.
Rivals on those four sites
We search the rivals you name on Reddit, TikTok, Instagram and YouTube. You get the complaint they keep getting, plus a page line in your own words.
Questions that repeat
Questions that show up more than once, such as scent strength, burn time or ingredients. Each one comes with a short line you can add under the buy button.
Complaints that need a fix
A one-off complaint stays out of the report. A complaint that repeats, such as soot, a leak or a bad smell, comes with the page line that answers it.
Praise worth an ad test
Praise that shows up more than once, in the buyer's own words. You get one line for a Meta ad, copied from a comment, so the ad matches what people already say.
Category complaints, kept separate
People often complain about the product type, not your store. We split those from mentions of your name, so you do not rewrite the page for a problem you do not have.
What this costs with tools
To do this yourself, founders usually buy Brand24. That is before the hours spent learning them. Your $99 plan covers this job and the other seven.
Brand24Social listeningDoing it yourself vs with us
| Task | On your own | With us |
|---|---|---|
| Pay for brand monitoring | Brand24 Individual is $249 a month. You still pick keywords and read every result. | We do the reading and send comments worth a next step. The plan is $99 a month. |
| Spot an ad line that is failing | You see the objection after another week of Meta spend, in a comment you were not watching. | We name the repeated complaint and the ad line it breaks, so you can change that ad. |
| Turn praise into a line | Reading TikTok and Reddit by hand does not give you a sentence you can paste. | You get the praise in the buyer's words, ready to test on the next ad or the product page. |
| Read what people say about rivals | An alert on your brand name misses posts that never say your name. | We read Reddit, TikTok, Instagram and YouTube for the rivals you name. You get the problem they keep getting, and whether to put it on your page. |
Social listening questions
What is social listening for small brands?
Social listening is reading what people say about you and rivals on Reddit, TikTok, Instagram and YouTube. For a store at $1K to $10K a month, that means the complaint that wastes an ad and the praise you can test next. We do the reading and send the next step. You skip the $249 Brand24 plan.
Is brand monitoring worth it for a small Shopify store?
Brand24 Individual is $249 a month, from the vendor US pricing page on 5 October 2026. The useful part for a founder running Meta ads is not another login. It is a short list of comments and what to do with each one. That list is the $99 report. The first report is free. Cancel any month.
What social listening tool should a small brand buy?
Brand24 Individual is the paid plan for this job, at $249 a month. You still have to read what it finds and decide what that means for your page and ads. We do that job and send the next steps. One plan is $99 a month and also covers the other seven research jobs. No separate listening login.
Can I do brand monitoring myself for free?
You can search Reddit, TikTok, Instagram and YouTube by hand. That finds posts that use your brand name. It misses the thread that only names the problem, like soot or a weak scent, and it takes hours you do not have. We read those four places for you and the rivals you name, and send only comments worth a next step.
Do you reply to comments or run my social accounts?
No. You get the comment, why it matters, and a next step such as Fix, Test, Add or Drop. You post any reply, change the page, or change the ad. We do not manage ads, write your whole site, or promise a sales number. No logins to your Shopify admin or social accounts.
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