Meta and TikTokResearch done for you

Competitor ad research for DTC brands.

You need to know what rivals run on Meta and TikTok, how long those ads stay up, and which hook to test next. Not three more dashboards. We do the research and write the next steps for your store.

Get my first report free

First report free. Then $99/month. Cancel any month. No logins.

Save the ads or get the brief?

$177

Three ad tools, per monthForeplay Basic, Minea Starter, and PiPiAds Basic. You still do the work.

$99

Forgetthetools, per monthWe run the research and write hooks to test.

Get

A short list, not a swipe fileWhat they run, how long, and what you should try.

The job, not the software

Stop collecting ads. Start a test.

Competitor ad research is how a small brand stops guessing what to film. You look at the ads rivals keep running, the offer they lead with, and the first line that earns the watch. Then you test a version that fits your product and the proof you can honestly show.

Foreplay, Minea, and PiPiAds are good products. They are built for people who research ads as the job, including freelancers, bigger teams, and agencies. A Shopify founder doing roughly $1K to $10K a month does not need another research shift after packing orders.

What the ad tools actually sell

Foreplay Basic is $59/month with monthly billing. Foreplay sells Basic to beginners and freelancers: a swipe file, Discovery, and briefs. Automated competitor tracking, Spyder, starts on Workflow at $175/month and tracks competitor Meta ad libraries. The extension can save ads from Meta's Ad Library and TikTok's ad library. You still sort them.

Minea Starter is $49/month with monthly billing. It lists Meta ads, products, shops, a brand tracker, and daily niche lists. TikTok ads are listed as coming soon. PiPiAds Basic is $69/month. PiPiAds is a TikTok and Facebook ad spy tool. Its product page describes an ad library, scripts and hooks, and advertiser monitoring for people who search the ads themselves.

Checked on each vendor's US page on 5 October 2026. Foreplay pricing. Minea pricing. PiPiAds pricing.

What one founder needs

You need what close rivals are running, how long those ads have stayed up, and a hook you can test without copying their creative. A serum ad about texture is a different pitch from a morning routine. A jewelry clip about gifting is different from everyday wear. We name the hook and say why it fits your product.

Foreplay Basic, Minea Starter, and PiPiAds Basic together are $177/month before you open a single ad. You can skip a tool. You cannot skip the reading if you want a test you can film this week.

What we hand you

Rival ads, turned into your next step.

See what they run

Send your store URL and three competitors. We look at rival ads on Meta and TikTok: the offer, the opening line, and how long the ad has been running. A long run is a signal to study, not proof of profit.

Get hooks to test

You get hooks written for your product, not a folder of screenshots. A candle brand chooses between a gift-set angle and an evening routine, then films the one that matches what it sells.

Make the click worth it

A hook about scent strength fails if the product page never mentions it. We turn reviews into product page lines. The same report includes SEO pages to fix, plus creators with verified emails and a drafted first message.

We research. You make the creative and run the campaign. No logins. We do not promise a rival's ad will sell for you.

Free libraries are not the finish line

You can already see the ads. That is the trap.

Meta's Ad Library is free. TikTok's ad library is free. You can search both tonight. You still filter brands, note which ads have run for weeks, and decide what you can say without copying. That evening is the real cost. Free third-party spy tools are worse: stale or misleading data means the video you shoot from a bad read is wasted. We use paid tools and do the sorting.

Do the research yourself

$49 to $175

One ad tool, billed monthly, before your time
Foreplay Workflow is $175 if you want Spyder
You search, save, and decide the hook

Forgetthetools

$99/month

Meta and TikTok ads, written up for your store
How long they have run, and hooks to test
SEO, creator leads, and review lines included

The wider stack

$595/month

Semrush, Foreplay, Minea, Modash, and Hunter
Five bills before a finding is used
Plans sized for teams you do not have

Keep the software if you enjoy swipe files or need daily searches. Foreplay Workflow is the honest buy if you want to connect your own Meta and TikTok ad accounts and track competitor libraries yourself. Choose us if you want the research off your list. We do not replace every feature in those tools.

Questions

What founders ask before they start.

What do I get in competitor ad research?

You get what rivals run on Meta and TikTok, how long those ads have run, and hooks to test for your store. The same $99 plan also covers Google ad hooks when rivals run them, SEO findings, creator leads, and review insights.

Do I get logins to Foreplay, Minea, or PiPiAds?

No. We pay for the tools we run and write the findings for your store. You do not get a software seat, and you do not need one.

Will you make the ads or manage the campaigns?

No. You stay in charge of creative and media buying. We hand you the research and the next steps.

Who is this for?

Shopify and DTC founders doing roughly $1K to $10K a month, where the founder still does the marketing.

How much does it cost?

The first report is free. Then it is $99/month. Cancel any month. There is no setup fee and no contract.

Compare Foreplay if a swipe file was the plan. Compare PiPiAds if TikTok search was about to land on your calendar. See review mining when the ad needs a page that answers buyer doubts. Send your store URL for the first report free.

Get my first report free

Skip the swipe file. Get the hook.

We run the tools. You film the test.

Get my first report free