Foreplay alternative for Shopify founders
You need an ad angle to test, not another board of ads to sort. We run the research and hand you the next steps.
Get my first report freeFirst report free. Then $99 a month for all eight research jobs.
Foreplay or Forgetthetools?
Foreplay is a good tool for people who use it every day. Here is how to tell which one fits a small store.
Pick Foreplay if
- You enjoy saving ads and log in every week
- You write briefs and produce creative yourself
- You want a swipe file and ad search to dig through
Pick Forgetthetools if
- You run one Shopify store and do the marketing yourself
- You want hooks to test, not a board of ads to sort
- You want competitor ads, SEO and creator leads in one plan
Side by side
| Foreplay | Forgetthetools | |
|---|---|---|
| Monthly cost | $59 | $99 |
| Who runs the research | You | We do |
| Time to learn | Boards, search and briefs | Nothing to learn |
| What you get | A swipe file you manage | Hooks to test for your store |
| Competitor tracking | Not on the Basic plan | Included |
| SEO and creator leads | Not included | Included |
Same job. Less of your week.
What the work looks like when you do it in Foreplay, and when we do it for you.
| Job | In Foreplay | With us |
|---|---|---|
| See what rivals run | Save ads into boards and sort the examples yourself. | We research rival ads on Meta, TikTok and Google and name the ones worth a look. |
| Pick a hook to test | Search the ad library, filter by time running and guess which angle fits. | We name the hooks to test for your product, with the rival ads behind each one. |
| Back the ad on the page | Keep the idea in a brief and rewrite the product page yourself. | We turn buyer reviews into product page lines that match the hook. |
Foreplay alternative questions
Do I get a Foreplay account?
No. You don't need one. We run the research and send you the findings and next steps for your store.
Is this only ad research?
No. Your $99 plan also covers SEO, creator leads, stockists and review insights.
When is Foreplay the better buy?
When you save ads every day, build briefs and want to explore the library yourself. For one store run by its founder, getting the research done is the better buy.
How do I start?
Send your store link. Your first report is free, then it's $99 a month. Cancel any month.
Keep comparing
Skip the tool bills. Get your next steps.
Send your store link. Your first report is free, with findings and next steps written for your store.
Get my first report free