Skincare and beautyResearch done for you

Skincare marketing research for Shopify brands.

Buyers do not search your brand name. They search a skin concern, watch a rival ad, and trust a creator who already has a routine. We research those paths and write your next steps. $99 a month. First report free.

Get my first report free
First report free. Cancel any month. No logins.
Built for one store, not an agency
$595
The tool stack, per monthSemrush, Foreplay, Minea, Modash and Hunter. You still do the work.
$99
Forgetthetools, per monthWe run the tools and write findings for your products.
4
Jobs in every reportSEO, rival Meta ads, creator leads, and review lines.
What matters for a beauty brand

Four research jobs. Not five dashboards.

If your Shopify store does roughly $1K to $10K a month and you still run marketing, you need four answers. Which searches match products you already sell. Which rival ads keep running. Which creators are worth one good email. Which buyer complaints belong on the product page.

Semrush, Foreplay, Minea, Modash and Hunter are good products, built for teams that live in the software. On monthly US billing, checked 5 October 2026, that stack is $595 a month. Modash Essentials alone is $299. A founder with one serum line does not need five logins.

Searches that name a problem

Buyers type the concern, the ingredient, or the routine step. Useful targets look like "niacinamide serum for oily skin", "fragrance free moisturizer", or "retinol for beginners". A page titled only with your product name misses them. We name the keywords and the pages to fix.

Ads rivals keep spending on

A new hook every Monday teaches you nothing. Study the ad a rival left running: the opening line, the proof on skin, and how long it has been up. We report Meta ads, run time, and hooks you can test. You still launch them.

Creators worth one email

Skip the celebrity rate card. You need creators whose audience already cares about sensitive skin, a simple evening routine, or makeup over skincare. We find them, verify emails, and draft the first message. We can also list shops that could carry the line, with a contact to pitch.

Reviews turned into page lines

Buyers write the objections your page skips: scent strength, pilling under sunscreen, a pump that leaks, a heavy texture, a result they expected in a week. We turn what they love and what they complain about into product page lines, in their words. You decide what you publish. We do not invent clinical results or drug claims.

Example findings, not a client case

What the report actually says.

These are examples of the kind of finding we write. They are not a real store's numbers, and they are not a promise of rankings, ad results, or sales.

1

Example: fix the collection

You sell a fragrance free gel moisturizer. The collection title is the product name, and a draft blog aims at "best moisturizer". Example finding: the search that matches the product is "fragrance free moisturizer for sensitive skin". Publisher roundups already own the broad term. Next step: retitle the collection around the skin type, say who should skip it, and drop the roundup.

2

Example: test the texture proof

A rival vitamin C serum has a Meta ad still running. Example finding: the hook is not the ingredient name. It is "my makeup stopped separating by noon", shown on skin in the first seconds, and the ad has been live for 9 weeks. Next step: test that kind of proof for your serum, aimed at one skin type.

3

Example: three emails, not 200 handles

Example finding: three creators who already film evening routines for combination skin. Each row has a verified email and a first message that names one product and one reason it fits that routine. You get a note you can send, not a blank "collab?" list.

4

Example: answer the pilling complaint

Example finding: buyers praise the light feel and complain that the cream pills under sunscreen and the pump leaks in a bag. Page lines to add: "Apply to dry skin and wait a minute before sunscreen." "The pump stays shut in a wash bag." Those lines answer doubts. They do not claim a medical result.

What you pay for

The work, not the logins.

Send your Shopify URL and three competitors. No app and no passwords. We pay for the tools and run them. You get the four jobs above, written for your products. First report free. Then $99 a month. Cancel any month. You still write the pages, send the emails and run the ads.

Free keyword lists and free ad spies are a trap when the data is stale or misleading. You still spend the evening rewriting a page. Semrush, Foreplay, Minea and Modash stay the right buy if you want the dashboards. If you would rather pack orders, get the findings.

Questions

Skincare questions. Straight answers.

Is this only for facial skincare?

No. Makeup, hair, body care and fragrance brands on Shopify get the same four jobs, aimed at the products you sell.

Will you write result claims for my products?

No. We do not invent before and after results, percentages, or drug claims. You choose what goes on the page, and you own every claim.

Do I need to buy Semrush, Foreplay or Modash?

No. Those are strong products for teams that want the dashboards. Semrush SEO is $139 a month, Foreplay Basic is $59, and Modash Essentials is $299, on monthly US billing checked 5 October 2026. We pay for the tools. You do not get their logins.

What do you need to start?

Your store URL and three competitors. No app, no passwords, and no card for the first report. Then $99 a month. Cancel any month.

Skip the beauty tool stack. Get the next steps.

We run the tools. You put the findings on your pages, in your ads, and in your outreach.

Get my first report free