1
SEO you can ship
Keywords that match what you sell, where you rank, and pages to fix. A candle brand needs buyer searches, not a tutorial term about making candles.
Seven tools, one job$595 stack vs $99
Shopify marketing tools compared.
Semrush, Ahrefs, Foreplay, Minea, PiPiAds, Modash and Hunter are built for people who research all day. If you still run the store, skip the stack. Get the findings for $99 a month.
Get my first report freeFirst report free. Cancel any month. No logins.
The stack or the research?
$595
Five tools, every monthSemrush, Foreplay, Minea, Modash and Hunter. You still do the work.
$99
Forgetthetools, every monthWe run the tools and write your next steps.
Get
Four answers, one reportSEO, competitor ads, creator leads and review lines.
What you are comparing
Good tools. Wrong desk.
You are comparing software with a service. Semrush and Ahrefs research search. Foreplay, Minea and PiPiAds study competitor ads. Modash finds creators. Hunter finds email addresses. Each one is a solid product. Each one assumes you will log in, learn the screens and decide what the numbers mean.
Forgetthetools is the other side of that choice. We pay for the growth tools and run them. You get findings and next steps written for your store. No logins. Nothing to learn. First report free, then $99 a month. Cancel any month.
This is for a new Shopify or DTC founder doing roughly $1K to $10K a month, still doing the marketing. You do not need five logins to answer four questions. Which searches match what you already sell? Which rival ads have run long enough that the hook is worth testing? Which creators already talk to your buyer, and what should the first email say? What do reviews repeat that belongs on the product page?
Semrush · $139
SEO keywords, rankings and pages to fix, if you want to run the research yourself.
Ahrefs · $129
Another serious SEO suite. Buy it instead of Semrush, not on top of it.
Foreplay · $59
A library of competitor ads, useful when studying creatives is your job.
Minea · $49
Ad and product research that overlaps the job Foreplay already does.
PiPiAds · $69
A third ad library. Pick it instead of Foreplay or Minea.
Modash · $299
Creator search for teams that outreach every day. Just over half the stack.
Hunter · $49
Email finding. You still choose the person and write the first message.
The bill you skip
$595 a month. Before the work.
The five-tool stack is Semrush for SEO, Foreplay and Minea for competitor ads, Modash for creators and Hunter for emails. Monthly US prices, checked on each vendor's pricing page on 5 October 2026, add up to $595. The gap versus $99 is $496 a month in software you do not have to buy or learn.
These plans are built for bigger teams and agencies. Fair product. Wrong buy when you are also packing orders. On a store doing $4,000 in a month, $595 is just under 15% of sales, before ad spend. $99 is under 3% of that same month.
Semrush SEO$139
Foreplay Basic$59
Minea Starter$49
Modash Essentials$299
Hunter Starter$49
Every month$595
Research done for you $99
What $99 replaces
The report. Not a login.
You do not get a Semrush seat or a Modash workspace. You get the findings. You still publish the page, launch the ad and send the email.
2
Ads worth testing
What rivals run on Meta, how long those ads have been up, and hooks to test. A long-running ad is a clue. A three-day ad is a guess.
3
People to contact
Creators with verified emails and a drafted first message. Reviews become product page lines. If buyers keep mentioning the lid, the lid belongs above the fold.
Free tools look thrifty. They are a trap when the data is stale or misleading. You still spend the evening on the collection page. If the keyword was wrong, that evening is gone. We pay for current data. You spend time on work that can make a sale.
Who should buy the software
Keep the tool if you will use it.
Buy one tool
$49+
- One slice of the job
- You learn that dashboard
- You still interpret the data
- SEO, ads or email, not all three
Buy the stack
$595
- Five subscriptions
- Five products to learn
- Plans sized for bigger teams
- Modash alone is $299
Get the research
$99
- We pay for the tools
- Nothing to learn
- Next steps written for your store
- Cancel any month
Buy the software if you will open it every week and do the interpretation yourself. Choose Forgetthetools if you want those answers without another job.
Questions
Before you subscribe to anything.
Do I need every tool on this page?
No. A small store needs SEO research, a look at competitor ads, a short list of creators and review lines for the product page. Buying all seven means overlapping dashboards and a bill past the $595 stack.
Why is the stack $595 if seven tools are listed?
$595 is Semrush SEO at $139, Foreplay Basic at $59, Minea Starter at $49, Modash Essentials at $299 and Hunter Starter at $49, on monthly billing. Ahrefs Lite at $129 and PiPiAds Basic at $69 are other tools founders shop. They are not extra lines on that stack.
Do I get logins to these tools?
No. We pay for the tools and run them. You get findings and next steps written for your store. Your accounts stay yours. Nothing to learn.
What does $99 a month include?
SEO research, competitor ad research, creator and partner leads with a verified email and a drafted first message, and review insights turned into product page lines. The first report is free. Then $99 a month. Cancel any month.
Start with the job, not the logo.
Or skip the tour and send your store URL. The first report is free.
Skip the stack. Get the report.
We run the tools. You put the findings to work.
Get my first report free