SEO that matches what you sell
“Gold necklace” and “gold vermeil initial necklace” describe different shopping needs. We research keywords, rankings and pages to fix around your actual catalog. A broad jewelry term is not a good target just because it looks popular.
Get direction on which collection deserves attention, which product page needs clearer language and which searches do not fit your materials or price point. Do not target solid gold shoppers with plated pieces.