Viral hooks before your ads die
You get hooks written for your product, each tied to a rival ad or buyer review. We start with Meta, TikTok and Google ads that rivals have kept running for 60 to 90+ days.
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Hooks your rivals keep paying for
Your CTR is sliding and cost per purchase is climbing. You need a new opening line by Friday. Start with a rival ad that's been live in Meta Ad Library for 90 days. That's an angle they keep paying to put in front of buyers.
The second place is buyer words. Rival reviews on Amazon and Judge.me say what people worried about before they bought and what surprised them after. We pull both and write hooks for your product, each in quotes and tied to the ad or review it came from. You pick one and film it. Foreplay, Minea and PiPiAds would cost you $177 a month plus an evening of scrolling. We're $99, and the scrolling is ours.
What's in your hooks report
Rival ads with their run time
We check Meta, TikTok and Google ad libraries for close rivals. Each ad comes with its start date, so you see which ones have run 60, 90 or 120 days.
The opening line and first shot
For each long-running ad we write down the first words and what's on screen in the first 2 seconds. That's the part worth borrowing.
Buyer words from reviews
We read your reviews and rival reviews on Amazon, Trustpilot and Shopify widgets like Judge.me. You get the phrases buyers repeat, with how often each one shows up.
Questions from comments
We read comments under rival TikToks, Reels and YouTube videos. A question people keep asking ('does it work if I wake up at 3am?') makes a hook your ad can answer.
Hooks written for your product
You get hooks in quotes, written for what you sell and your proof. Each one names the rival ad or review it came from. You film your own version.
Which hook to test first
We rank the hooks by how long the source ad has run and how often buyers use the words. Start at the top of the list.
What this costs with tools
Doing this yourself means paying for Foreplay, Minea and PiPiAds and spending hours learning them. Your $99 plan covers this job and every other one we do, from ad hooks to creators.
ForeplayCompetitor ad library
MineaAd and product research
PiPiAdsTikTok ad researchDoing it yourself vs with us
| Task | On your own | With us |
|---|---|---|
| Find ads worth learning from | Scroll Meta Ad Library, filter to active ads, and open each one to check the start date. | Rival ads on Meta, TikTok and Google, sorted by days running. |
| Find buyer words | Read 200 rival reviews on Amazon and paste the good lines into a doc. | The phrases buyers repeat, with a count next to each. |
| Write the hooks | Turn your notes into opening lines at 11pm, after the orders are packed. | Hooks in quotes for your product, each tied to its source. |
| Cost each month | Foreplay $59, Minea $49 and PiPiAds $69 come to $177, plus your evenings. | $99 a month for the whole report. First report free. |
Questions founders ask
Where do good ad hooks come from?
Rival ads that have run 60 to 90+ days show the angles they keep paying for. Buyer reviews name the doubt your ad needs to answer. We turn both into hooks for your product.
How is this different from Foreplay or Minea?
Foreplay and Minea give you ads to search. You still have to pick an angle and write the hook. Foreplay Basic is $59 a month, Minea Starter is $49 and PiPiAds Basic is $69. For $99, we do the research and send hooks for your product. No logins needed.
Am I just copying my rivals?
You borrow the angle and use your own words. Each hook is written around your product and your proof, like your reviews, ingredients or price. You film your own video.
Do you make the ads?
No. You film it or brief a creator. We send the hook, the first shot and the rival ad or review behind it. We never touch your Meta account or your ad spend.
How much does it cost?
The first report is free. Then it's $99 a month, cancel any month. The same plan covers rival offers, creators, product page lines and your next best-seller.
Related
Get viral hooks for your next shoot.
Send your store link and two rivals. Your first report is free, with hooks in quotes and the rival ad behind each. No card, no logins.
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